Publicis Groupe Middle East expands into healthcare with Publicis Health Middle East 

Publicis Groupe Middle East is expanding its healthcare offering across the region with the launch of Publicis Health Middle East. Led by Ramzi Sleiman, Chief Executive Officer of Saatchi & Saatchi and Publicis Health ME; Noyala Rajakumar, Head of Publicis Health ME; and Karen Kamel, Business Lead, Publicis Health ME, it brings together expertise to help organisations turn health ambition into measurable impact. 

With a mission to Make Health Happen, the capability works alongside multiple stakeholders across the health ecosystem to translate innovation, policy and evolving consumer needs into meaningful engagement, behaviour change and progress towards longevity across the Middle East.

The region is witnessing an increasing trend towards preventive healthcare, with the total healthcare expenditure projected to reach US$159 billion in the next 3 years, yet chronic diseases continue to place a significant burden on people and healthcare ecosystems.,, This underscores the urgent need to turn health awareness into action and advance the region’s vision towards better health outcomes.

The new offering strengthens Publicis Groupe Middle East’s Power of One model by integrating dedicated medical, creative and regional health expertise with data, media, technology and influence. This gives clients a single, trusted partner to lead their healthcare transformation with confidence and at scale.

Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey, said, “Publicis Health Middle East marks an important step for the Groupe in the healthcare sector, reflecting both the scale of opportunity across the region and our continued investment in specialised capabilities. With healthcare transformation accelerating across the region, now is the right time for a more connected model that can deliver impact across the ecosystem.”

Under Ramzi Sleiman’s leadership, Noyala Rajakumar relocated from London to establish the Groupe’s healthcare practice in the region, including Saatchi & Saatchi Health, while Karen Kamel recently joined as Business Lead.

Ramzi Sleiman, Chief Executive Officer of Saatchi & Saatchi Gulf and Publicis Health ME, added, “Today, one person’s wellbeing increasingly becomes the responsibility of the many, and it takes expertise of all kinds to build a healthier society. Our clients understand this better than most. They are transforming at a pace that is redefining the category entirely, and that transformation deserves to be met with equal ambition and expertise. Publicis Health Middle East brings together global healthcare expertise and deep regional market understanding in a model designed for the realities of healthcare today. Together with the strong specialist leadership of Noyala and Karen, we are ready to help accelerate the region’s healthcare transformation.”