Bilal Muhsin

A Connected Care Vision: BD’s Strategy for Healthcare Transformation

In a new era of digital transformation, healthcare is rapidly evolving to be more connected, efficient, and patient-centric. At the forefront of this change is BD, a global leader in MedTech innovation. We recently interviewed Mr. Bilal Muhsin, the Executive Vice President and President of BD’s new Connected Care segment, to discuss his new role and his vision for the future of healthcare. In this exclusive interview, Mr. Muhsin shares insights into how BD’s strategic partnerships and innovative solutions are advancing patient safety and shaping the future of medicine, particularly in high-growth regions such as the Middle East.

You recently joined BD as Executive Vice President and President of the Connected Care segment. What inspired you to take on this role, and how do you see your experience helping shape BD’s vision for the future?

I was inspired to join BD after meeting with Tom Polen, BD’s Chairman, CEO, and President, and hearing his compelling vision for the organization. Having spent over 25 years at Masimo, where I was privileged to lead innovation and growth in patient monitoring and healthcare technologies, I saw a unique opportunity at BD to take that experience to a global scale, impacting even more patients.

BD is at the forefront of MedTech innovation, with a portfolio that touches nearly every aspect of healthcare. My experience in medical engineering, software, and connected technologies aligns well with the company’s strategy to advance digital health, automation, and data-driven solutions. I look forward to contributing my efforts towards shaping BD’s journey as a differentiated, pure-play MedTech leader and to working alongside an exceptional global team committed to transforming healthcare and improving patient outcomes.

Connected Care is a newly created segment at BD. Can you tell us more about what Connected Care encompasses and how its innovations are transforming patient safety, efficiency, and outcomes?

Connected Care brings together BD’s Medication Management Solutions and Advanced Patient Monitoring businesses, two powerful areas with millions of smart devices in use around the world. By combining them, we are building an ecosystem that leverages automation, AI, and advanced analytics to make healthcare more efficient and more effective.

For example, our medication dispensing technologies and infusion systems are designed to reduce medication errors and ensure critical drugs are available exactly when needed. On the monitoring side, our solutions provide clinicians with real-time insights that improve decision-making at the bedside.

I’m particularly excited about our product pipeline and the new connected solutions we have designed to unify our technologies across the continuum of care from pharmacy to bedside and beyond. Our goal is to transform how clinicians interact with data, devices, and each other as we leverage cloud technologies and AI to help break down silos, automate workflows, and deliver predictive insights that improve patient safety and workflow efficiency. These new connected solutions will be a critical part of our strategy and further position BD as a leader in this space.

BD has announced its “New BD” strategy with a clear emphasis on high-growth markets. How does the Middle East fit into this global strategy?

The Middle East region is at the very center of BD’s future growth strategy. Countries like Saudi Arabia and the UAE, alongside other Gulf nations, are undergoing an ambitious healthcare transformation in their efforts to become the most dynamic markets for healthcare innovation worldwide.

For BD, this means investing in a robust manufacturing footprint to better support customers in the region, supporting local talent development, and developing deeper relationships with partners and customers. We have established a regional headquarters in Riyadh, expanded our commercial presence, and opened the BD Training Center earlier this year to equip healthcare professionals with hands-on training and best practices. The country’s emphasis on innovations like digitalization, value-based care, and innovation aligns perfectly with BD’s Connected Care vision. We look forward to announcing the strategic partnerships that BD will enter to support healthcare transformation in the Kingdom during the upcoming Global Health Exhibition in Riyadh.   

Tell us more about BD’s participation at the upcoming Global Health Exhibition in Riyadh. What can we expect from BD’s presence at the event, and what messages are you hoping to convey to partners, customers, and the wider healthcare community?

The Global Health Exhibition in Saudi Arabia is a landmark event for us, as it brings together policymakers, healthcare leaders, and innovators from across the region. BD will showcase how we are advancing patient safety, efficiency, and healthcare worker protection through our Signature Programmes, our Connected Care portfolio, as well as Medication Delivery, Interventional, and Diagnostic solutions.

Visitors to our booth will see how automation, AI, and analytics can be applied to medication management, infusion, and advanced monitoring to improve patient outcomes and optimize healthcare delivery. Just as importantly, we will use this platform to listen and engage with customers, partners, and government leaders to better understand their priorities and explore how BD can support the Kingdom’s healthcare transformation.

During your visit to Saudi Arabia and the region, what are your main priorities on the agenda?

My visit is an opportunity to engage directly with stakeholders across Saudi Arabia’s healthcare ecosystem. This includes meeting with representatives from the Ministry of Health and government, healthcare executives, and strategic partners to discuss how BD can collaborate more closely in advancing national healthcare priorities.

I’m also connecting with our BD teams on the ground, who are driving much of the impact we make every day to advance the world of health. Saudi Arabia, the United Arab Emirates, and the rest of the Gulf countries are key growth markets for BD globally, and these engagements will help ensure that we are aligned with the countries’ visions and can deliver long-term value through innovation, education, and partnerships.

BD has been advancing its Signature Programmes in areas, namely patient safety, healthcare worker protection, and efficiency. How do these initiatives tie into the Connected Care segment and vision?

BD’s Signature Programmes are central to our commitment to sustainable healthcare and advancing healthcare outcomes. These programmes address some of the most pressing challenges facing hospitals today: medication errors, healthcare-associated infections, rising costs, and the need to improve clinical efficiency.

Through Connected Care, technology is the backbone that makes these programmes actionable. For instance, our connected medication management, monitoring, and dispensing systems operate to reduce preventable harm, while our efficiency-focused solutions streamline workflows to allow healthcare workers to spend more time with patients. In Saudi Arabia, these programmes are already making an impact. Our recent collaboration with the Saudi Patient Safety Center to advance patient safety across almost 500 hospitals is one example of how we are applying global expertise to deliver meaningful local outcomes.

What is your long-term vision for the Connected Care segment globally and regionally? Where do you see the greatest opportunities to make an impact in the coming years?

My long-term vision is for BD Connected Care to become the global leader in helping clinicians move from being reactive to being proactive in saving lives. This means creating solutions that don’t just respond to problems but anticipate and prevent them, through predictive analytics, advanced monitoring and integrated medication management.

I see enormous growth potential in Saudi Arabia and the broader Middle East region. The ambition, investment and appetite for innovation here are unmatched. By working closely with governments, hospitals and partners, we can accelerate digital transformation, elevate clinical standards, and create a more sustainable healthcare ecosystem. Ultimately, our goal is simple but powerful: to empower healthcare professionals with the tools, data, and support they need to deliver safer, smarter, and more efficient care for every patient – and thus advancing the world of health to drive progress in our communities.