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Ideal expands into the Middle East

As the UK’s leading digital health professional service organisation, we are delighted to announce the opening of a regional office in the U.A.E. to support our clients across the Middle East; and the appointment of a General Manager, Russell Mayne, to lead our expansion and build our team across the Middle East. 

Russell has worked as a clinical consultant and strategic advisor in the United Kingdom and across the Middle East, including; The United Arab Emirates, Saudi Arabia, Kuwait, Oman and Egypt. 

He was the lead clinical consultant on many EMR Deployments and also provided executive clinical support to EMR projects across the Middle East.  His focus has been to align the electronic medical record implementation to support of clients’ strategic goals.  

More recently he has spearheaded an EMR Vendor’s value approach through developing a global mechanism for supporting, tracking, reporting, and marketing client successes across UK and Europe, Canada, Australia and the Middle East. 

Russell’s digital health experience combined with his understanding of the requirements of healthcare organizations in the Middle East will be of significant benefit to our clients in the region.

Ideal support healthcare organizations at all stages of their digital journey from strategy and procurement through to implementation and optimization of the required systems. Ideal are certified by HIMSS to support organizations in achieving their digital maturity goals.

Our aim is for Ideal to be the digital partner of choice in the healthcare space across the Middle East. 

Contact: Russell Mayne, +971 506046733

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